Liz Gaige — Marketing Cartographer
Marketing Maven
Liz Gaige launched her successful marketing career during the technology boom, leveraging her knowledge and skills into consulting for a wide array of businesses. Drawing on her unique perspective of key marketing principles and plenty of hands-on experience, she has translated that experience into the successful promotion of product and services across a variety of industries.
Marketing Cartographer
A cartographer is “a person who draws maps.” Traditionally a cartographer is sent into unknown territory and asked to find the safest, easiest route through challenging terrain. Her title, Marketing Cartographer, describes Liz’s approach in providing clients with the information and tools they need to successfully market their businesses.
In working with a diverse clientele, Liz found that many businesses, regardless of size or industry, spent a lot of time and money “wandering” in their efforts to get results. They set out on their marketing adventure without a clear destination in mind, and without a defined plan on how to reach their goals.
Liz passionately believes that marketing can provide a measurable and valuable return, and thus the concept of a Marketing Map was born. Her objective, “aerial view” and Marketing Maps help Liz’s clients’ navigate their businesses towards an identified destination, using the most efficient and profitable ways into market.
Market Navigators
Liz formed Market Navigators to help clients promote their services and products in more effective and affordable ways. She collaborates with a diverse clientele assessing markets, aligning strategic marketing goals with overall business goals, and developing creative Marketing Maps that lead the way to achieving objectives.
Professional Speaking
In addition to her work with clients and their marketing teams, Liz is a sought after speaker, coach, and consultant. She speaks to business groups on a variety of topics related to getting the most out of marketing and learning how to navigate new and changing business landscapes.
Liz currently resides in Vancouver, British Columbia.