Guns Don’t Kill People…But Stupid Ads Might
Marketing is often (and erroneously) equated with advertising, and advertising has a bad rap. That’s understandable based on examples like tobacco companies which, back in the day, told consumers that smoking had no adverse health affects.
Advertising: Gone to the Dogs
Yeah, so busted.
In this day and age, advertising still has a bad rap and based on this recent find torn from a health and wellness magazine, with good reason. This time, it’s the ludicrous-ness that gives advertising it’s apparently well-deserved reputation.
“Unlock your dog’s full potential,” the copy says.
I just have a few questions:
- Exactly how much potential does a dog actually have? Can we every truly expect them to graduate much beyond tail wagging, bum licking and fetch? And if so, how would kibble be the catalyst in this grandiose evolution?
- Who hires the people that come up this stuff?! Better yet, who at Purina authorized payment? I’ll bet it was a committee decision; someone on that committee should have known better.
- Do the people these agencies hire and pay to write this stuff think we’re all idiots?! Give your head a shake.
Seriously, people.
Note to advertisers: THIS is what gives advertising a bad name. I wouldn’t care except that many people are under the mistaken impression that advertising and marketing are the same thing. Which means you’re also giving ME a bad name.
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