Market Navigators

She is simply one of the best marketing professionals I have worked with in 20 years in the business. — Bonar Harris, Project Manager, Sporg.com

Learn More, Earn More

In my view, this month’s topic “Earn More, Learn More” is stated backwards. Successful business is about learning more so you can be more effective. The “earn more” part is a natural outcome of putting new skills and knowledge into practice.

Learning more might be learning more about your customers, what they like, why they buy, and where they buy. (This is also known as market research.)

Learning more might be brushing up on your marketing knowledge and skills. (See other posts here on the Market Navigators blog.)

Learning more might be connecting to a group of like-minded business people who are willing to meet on a regular basis and share knowledge, resources and ideas. Creating a strong network of people you trust enough to refer to your friends, family and colleagues is also valuable as a resource to learn from and share with.

Learning more might mean taking a yoga or meditation class that allows you to stay more focused and be more effective at the office. It’ll reduce your stress level too, so those little bumps in your day stay molehills rather than becoming mountains.

Learning more is NOT about sitting in a classroom and having flashbacks to high school math or physics class. News flash: Learning can be fun! Expand your definition and embrace ongoing learning as a way of life that will have positive ripples into your business.

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 By liz gaige, August 11, 2010 | Filed under Articles, Marketing - General

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