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She is simply one of the best marketing professionals I have worked with in 20 years in the business. — Bonar Harris, Project Manager, Sporg.com

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Learn More, Earn More

In my view, this month’s topic “Earn More, Learn More” is stated backwards. Successful business is about learning more so you can be more effective. The “earn more” part is a natural outcome of putting new skills and knowledge into practice.

Learning more might be learning more about your customers, what they like, why they buy, and where they buy. (This is also known as market research.)

Learning more might be brushing up on your marketing knowledge and skills. (See other posts here on the Market Navigators blog.)

Learning more might be connecting to a group of like-minded business people who are willing to meet on a regular basis and share knowledge, resources and ideas. Creating a strong network of people you trust enough to refer to your friends, family and colleagues is also valuable as a resource to learn from and share with.

Learning more might mean taking a yoga or meditation class that allows you to stay more focused and be more effective at the office. It’ll reduce your stress level too, so those little bumps in your day stay molehills rather than becoming mountains.

Learning more is NOT about sitting in a classroom and having flashbacks to high school math or physics class. News flash: Learning can be fun! Expand your definition and embrace ongoing learning as a way of life that will have positive ripples into your business.

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 By liz gaige, August 11, 2010 · Filed under Articles, Marketing - General

Learn More to Earn More

No matter how good you are at what you do, it always pays to look for ways to improve. There are a multitude of opportunities to learn and not taking advantage of them makes the road to success that much longer.

I’ve always said I want to learn from my mistakes, but I also want to learn from those of others. It’s time consuming to make all the mistakes myself! Why should I take the long route?

Let go my ego (not Eggo), and get thee to a seminar, workshop or course. One that will make you a better person, a better boss and/or a better business person. Knowledge is money.

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 By liz gaige, August 4, 2010 · Filed under Articles

Think Big to Be Big

“I have witnessed that the single most limiting factor
in a person’s feeling of success
is our human habit of negative self-judgment.”
– Ariana Strozzi

Making a small business as well-respected as a larger business has a lot to do with how you think. Thinking big, instead of thinking small gets you in the right mindset to achieve big things.

How seriously you take your business is exactly how seriously others will take your business.

It starts with how you think, which translates into how you behave. And, how you think very subtly affects your body language, which others pick up and are influenced by, even if they aren’t consciously aware of it.

Ever see a small dog send a much larger dog running? Quit wasting time thinking small. BE big.

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 By liz gaige, July 28, 2010 · Filed under Articles

Build a Team Without Hiring Staff

One of the key benefits of working in a larger company is that no one person has to do it all. Effective teams are built when people with particular strengths and skill sets are hired to handle jobs they are good at and qualified to do.

If you are running a small business you may not have an in-house team, but you can certainly create one.

Operations Team

Finding quality service providers to do work you aren’t good at — or simply don’t enjoy doing — is one way to become bigger than you are. Bookkeepers, tech support, and marketing specialists are all potential members of your business operations team. This makes you more efficient and able to do what you do best, service clients.

Business Development Team

Another way to build a team, one that makes your external reach greater, is to find colleagues you can work hand in hand with, to service larger projects and clients. It might be a wholesale food producer who partners with a delivery company, or a web developer who partners with a graphic designer, or a tech trainer who partners with a software reseller.

In each case, together these partners are able to provide a wider offering of services than each one can on their own. And, working together makes it easier for larger companies to do business with you. Rather then wrangling several suppliers to look after several facets of a project, they have only one point person to deal with.

Looking for ways to build your business development team to present a larger service offering allows you to grow the business, without having to grow the operations side of your business.

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 By liz gaige, July 21, 2010 · Filed under Articles

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