The Client is Not Always Right
I’ve often advised and trained clients on the principle that people don’t buy on price, if the value is clear.
In a recent client meeting we discussed a situation where pricing in one segment of the client’s industry had been seriously eroded by unnecessary, competitive price cutting — clearly by vendors who did not value their own work — to such a degree that that segment of the business was not worth pursuing.
If you make the mistake of undervaluing your product and service, and allow customers to undervalue it as well, you will never develop a satisfying and mutually respectful relationship.
The following clip illustrates — in a very funny manner — the situation most of us have faced at one point or another. One that you’re best not to get sucked into!
Watch this clip and remember, sometimes it’s the client who is unreasonable.
