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	<title>Market Navigators</title>
	<link>http://www.marketnavigators.ca</link>
	<description>The World is not Flat</description>
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		<title>Say &#8220;No&#8221; to Telemarketing Spam</title>
		<description><![CDATA[Tired of telemarketers calling during the dinner hour? Well join the club! A friend&#8217;s FaceBook post this past week reminded me that not everyone may know about Canada&#8217;s national Do Not Call List. Here&#8217;s what you need to know: &#8220;If you are a consumer you can choose to reduce the number of telemarketing calls you [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/marketing_general/say-no-to-telemarketing-spam/</link>
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		<title>Auto Industry Commercials</title>
		<description><![CDATA[In my last post I begged readers to please send a memo to the North American auto industry asking them to put a little creative thought into their ads. Here&#8217;s what I mean&#8230; First, an ad for the Ford Sportka out of the UK: Here&#8217;s another funny ad, though not for the car this time. [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/auto-industry-commercials/</link>
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		<title>Truly Memorable Advertising</title>
		<description><![CDATA[The majority of mass marketing and advertising is highly unimaginative. (Please, please, will someone give a memo to the North American auto industry?! They are in dire need of a new creative approach.) So, when something comes along that makes me laugh, and I remember it long afterward, track it down, and it STILL makes [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/advertising/truly-memorable-advertising/</link>
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		<title>Eye-Catching, Memorable Signage</title>
		<description><![CDATA[I came across Sawatsky&#8217;s Imagination Corporation at a tradeshow recently and was impressed and delighted by their creativity and lack of limits when it comes to creating three dimensional signs and engaging environments. Imagination Creation&#8217;s award-winning designs have been showcased across North American, which makes me especially pleased to mention they are a local business, [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/logos_branding/eye-catching-memorable-signage/</link>
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		<title>Product Category Cross-Over</title>
		<description><![CDATA[Sometimes a product is developed for one use and consumers find a new, completely different use for it &#8212; one which the original manufacturer never considered. This is known as product category cross-over. I witnessed a unique example of the product category cross-over phenomenon, sighted at a local public market. The product was initially developed [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/product-category-cross-over/</link>
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		<title>Marketing Used for Evil</title>
		<description><![CDATA[I know a few people think marketing is evil because it&#8217;s designed to influence behaviour. Usually I disagree with them, though not categorically. Marketing can be highly positive where it&#8217;s used as a tool to educate people about important issues, like back when we found out that eating a medium size bag of movie popcorn [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/marketing-used-for-evil/</link>
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		<title>Make Learning (and Earning) More Fun</title>
		<description><![CDATA[So far we&#8217;ve learned that ongoing learning is a MUST for business success. There are some things you&#8217;ll learn by trial and error and there are some things you can learn from other people&#8217;s mistakes. This is good, it saves you time and heartache. Knowledge comes in many different learning formats and flavours. Fantastic, variety [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/make-learning-and-earning-more-fun/</link>
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		<title>Know Your Decision Maker</title>
		<description><![CDATA[If you want to earn more, you&#8217;ll need to learn more, especially when it comes to your customer. It&#8217;s not even optional. I don&#8217;t like when people who&#8217;ve only just met me make presumptions. They learn something about me and decide they know all about me. Doesn&#8217;t that just bug you? One of my favourite [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/marketing_general/know-your-decision-maker/</link>
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		<title>Learn More, Earn More</title>
		<description><![CDATA[In my view, this month&#8217;s topic &#8220;Earn More, Learn More&#8221; is stated backwards. Successful business is about learning more so you can be more effective. The &#8220;earn more&#8221; part is a natural outcome of putting new skills and knowledge into practice. Learning more might be learning more about your customers, what they like, why they [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/learn-more-earn-more/</link>
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		<title>Learn More to Earn More</title>
		<description><![CDATA[No matter how good you are at what you do, it always pays to look for ways to improve. There are a multitude of opportunities to learn and not taking advantage of them makes the road to success that much longer. I&#8217;ve always said I want to learn from my mistakes, but I also want [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/learn-more-to-earn-more/</link>
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