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	<title>Market Navigators</title>
	<link>http://www.marketnavigators.ca</link>
	<description>The World is not Flat</description>
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		<title>Marketing Used for Evil</title>
		<description><![CDATA[I know a few people think marketing is evil because it&#8217;s designed to influence behaviour. Usually I disagree with them, though not categorically.
Marketing can be highly positive where it&#8217;s used as a tool to educate people about important issues, like back when we found out that eating a medium size bag of movie popcorn and [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/marketing-used-for-evil/</link>
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		<title>Make Learning (and Earning) More Fun</title>
		<description><![CDATA[So far we&#8217;ve learned that ongoing learning is a MUST for business success.

There are some things you&#8217;ll learn by trial and error and there are some things you can learn from other people&#8217;s mistakes. This is good, it saves you time and heartache.
Knowledge comes in many different learning formats and flavours. Fantastic, variety is the [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/make-learning-and-earning-more-fun/</link>
			</item>
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		<title>Know Your Decision Maker</title>
		<description><![CDATA[If you want to earn more, you&#8217;ll need to learn more, especially when it comes to your customer. It&#8217;s not even optional.
I don&#8217;t like when people who&#8217;ve only just met me make presumptions. They learn something about me and decide they know all about me. Doesn&#8217;t that just bug you?
One of my favourite stories happened [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/marketing_general/know-your-decision-maker/</link>
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		<title>Learn More, Earn More</title>
		<description><![CDATA[In my view, this month&#8217;s topic &#8220;Earn More, Learn More&#8221; is stated backwards. Successful business is about learning more so you can be more effective. The &#8220;earn more&#8221; part is a natural outcome of putting new skills and knowledge into practice.
Learning more might be learning more about your customers, what they like, why they buy, [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/learn-more-earn-more/</link>
			</item>
	<item>
		<title>Learn More to Earn More</title>
		<description><![CDATA[No matter how good you are at what you do, it always pays to look for ways to improve. There are a multitude of opportunities to learn and not taking advantage of them makes the road to success that much longer.
I&#8217;ve always said I want to learn from my mistakes, but I also want to [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/learn-more-to-earn-more/</link>
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		<title>Think Big to Be Big</title>
		<description><![CDATA[&#8220;I have witnessed that the single most limiting factor
in a person&#8217;s feeling of success
is our human habit of negative self-judgment.&#8221; &#8211; Ariana Strozzi
Making a small business as well-respected as a larger business has a lot to do with how you think. Thinking big, instead of thinking small gets you in the right mindset to achieve [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/think-big-to-be-big/</link>
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		<title>Build a Team Without Hiring Staff</title>
		<description><![CDATA[One of the key benefits of working in a larger company is that no one person has to do it all. Effective teams are built when people with particular strengths and skill sets are hired to handle jobs they are good at and qualified to do. 
If you are running a small business you may [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/build-a-team-without-hiring-staff/</link>
			</item>
	<item>
		<title>Say &#8220;Hello&#8221; to New Clients</title>
		<description><![CDATA[Okay, I&#8217;m just going to come right out and say it:
One of the fastest ways to undermine your credibility and look like a yahoo (and at the same time turn off prospective clients) is using your home phone for business. 
It&#8217;s such a rookie mistake! The only argument for this gaffe is that it saves [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/customer_service/say-hello-to-new-clients/</link>
			</item>
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		<title>Email Rules for the Big Leagues</title>
		<description><![CDATA[If you&#8217;re a small business that is capable of providing the same services that larger companies provide, there&#8217;s no reason you not to go after bigger clients. Once you&#8217;ve given your confidence a boost, it&#8217;s time to give your professional image a boost.
Many small business owners believe they don&#8217;t get bigger contracts because they are [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/marketing-tips/email-rules-for-the-big-leagues/</link>
			</item>
	<item>
		<title>Lighten Up, Dear Leader</title>
		<description><![CDATA[Part of being a good leader is first acknowledging that you are a leader and understanding that being The Leader is not the same as leadership.
Often the next (unnecessary) step is to get all worked up about how to lead and worry about doing it &#8220;right&#8221;, thereby stopping yourself from ever getting out the gate. [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/lighten-up-dear-leader/</link>
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