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	<title>Market Navigators</title>
	<link>http://www.marketnavigators.ca</link>
	<description>The World is not Flat</description>
	<lastBuildDate>Mon, 15 Mar 2010 16:21:43 +0000</lastBuildDate>
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		<title>How to Hit Your Target (Market)</title>
		<description><![CDATA[The term “target market” is usually used to describe a pretty broad category. In fact, most businesses define their target market too broadly which results in watered down marketing. If you don’t narrow your definition, it will be a huge challenge to market effectively. 
Diluted Marketing 
The biggest issues are budget and message. If your [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/how-to-hit-your-target-market/</link>
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		<title>Federal &amp; BC Budget Summary</title>
		<description><![CDATA[As important as it is, and as much as it impacts my business, my eyes usually glaze over the minute anyone mentions &#8220;government budget.&#8221; Wading through any kind of government filing requirements is an administrative nightmare, as far as I&#8217;m concerned.
Enter the accounting equivalent of a knight in shining armour, Eben Louw of Meyers, Norris, [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/federal-bc-budget-summary/</link>
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		<title>Events for March and April 2010</title>
		<description><![CDATA[LWL Lessons from a Serial Entrepreneur
Monday, March 15
Kimberly Wilson, author of Tranquilista and founder of yoga studios, eco-clothing line, and a non-profit, will share her 10-year journey as an entrepreneur, highlight lessons learned along the way, and provide takeaways on how you CAN have it all &#8212; a successful business and positive social impact. More&#8230;
LWL [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/events/events-for-march-and-april-2010/</link>
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		<title>How to Make Business Development Easy</title>
		<description><![CDATA[It’s easy to say “make business development a game,&#8221; but it’s way more complicated than that, right?
Rule #1 of the new Business Development Game…have fewer rules!
Isn’t life already bogged down with an awful lot of rules? Surely some of them aren’t necessary. How about trying this instead:

Make a list of your clients
Grade each with 1-3 [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/how-to-make-business-development-easy/</link>
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		<title>Dragons&#8217; Den Comes to Vancouver</title>
		<description><![CDATA[Dragons&#8217; Den Auditions
ARE YOU READY TO FACE THE DRAGONS?
Auditions for Season Six heat up in Vancouver on March 13th &#38; March 27th
Do you have a hot new invention or the next million-dollar idea? Think you have the moneymaking chops to take on the savviest business tycoons in the country? Then DRAGONS’ DEN wants to hear [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/dragons-den-comes-to-vancouver/</link>
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		<title>Business Development CAN be Fun</title>
		<description><![CDATA[If I told you that in order to grow your business you’d have to crawl around on the ground on your hands and knees, looking for leads in assorted cracks and crevices, and likely getting your new dress dirty in the process, I’m guessing you’d hesitate. Procrastinate. Avoid.
With that description, who wouldn’t?!
I’ve just described the [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/business-development-can-be-fun/</link>
			</item>
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		<title>The Ugly Side of Passion</title>
		<description><![CDATA[pas·sion [say pash-uhn]1
n:  Any powerful or compelling emotion or feeling, as love or hate.
Most of us think of our passion as the thing we love, the thing that makes us supremely happy. But passion is actually anything we have a strong compelling devotion toward, which can also include the negative.
At a morning Coffee Talk [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/the-ugly-side-of-passion/</link>
			</item>
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		<title>Tips &amp; Tricks of the Trade: Market Research</title>
		<description><![CDATA[The term &#8220;market research&#8221; can be intimidating, especially if you&#8217;ve never done it and don&#8217;t know what it really means. What&#8217;s worse, it can be a huge waste of time if you focus your energy on gathering information that doesn&#8217;t end up being useful.
In addition to doing a market research project, I recommend business owners [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/marketing-tips/tips-tricks-of-the-trade-market-research/</link>
			</item>
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		<title>Market Research: Be In the Know</title>
		<description><![CDATA[Market research always sounds to me like something a very serious professional with a stern face, large glasses, and clipboard should be doing. But not enjoying. Admit it, it does sound just a little bit dull, doesn&#8217;t it?
There are a multitude of things you&#8217;ll want to become knowledgeable about before you launch your business, including [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/market-research-be-in-the-know/</link>
			</item>
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		<title>How to Research Your Market</title>
		<description><![CDATA[Market research can sound like a daunting task and be a bit overwhelming. I mean, we’re inundated with information every day. Where does one start?!
The greatest tools you can bring to your market research are curiosity and observation. Think of this valuable exercise as a fact-finding mission that will help you make well-considered decisions.
In addition [...]]]></description>
		<link>http://www.marketnavigators.ca/index.php/articles/how-to-research-your-market/</link>
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