I came across Sawatsky’s Imagination Corporation at a tradeshow recently and was impressed and delighted by their creativity and lack of limits when it comes to creating three dimensional signs and engaging environments.
Imagination Creation’s award-winning designs have been showcased across North American, which makes me especially pleased to mention they are a local business, based right next door in Chilliwack, BC.
I also love that I can imagine Dan’s parents when he was a kid saying “Stop all that doodling and get serious. You’ll never have a career in that!”
Imagination Creation has fun stuff for theme parks, which is a natural fit with Dan’sÂ style, but he’s also found ways to incorporate a memorable and slightly irreverent attitude for more corporate and blue collar businesses.
This guy “gets it” in a huge way and that’s refreshing. So much signage gets lost in the clutter, but this kind of style and personality will stand out anywhere. And that’s what good marketing is all about.
So, no more excuse for boring, blend in with the background signs. When you could have this much fun with something as functional as signage, why wouldn’t you?!
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