Market Navigators

Liz helped me crystallize a number of ideas and to put them to immediate action, resulting in immediate profit. — Peggy Richardson, President, Mer-IT Consulting

Capture Those Creative Thoughts Via Mind Mapping

If you’ve ever been involved in a really productive brainstorm session you know the best ideas don’t roll out of your head in a nice orderly, organized fashion.

True creativity is a mess. If it’s a process, it doesn’t really act like one. It’s all over the map and often, the messier it is the better the outcome.

That’s where mind mapping bridges the gap between total chaos and linear idea collection. I love the concept! It lets us blurt everything out at once, all over the page, and draw non-linear but wholly logical connections while we do so.

I chatted with certified mind mapping consultant, Dragana Djurasic of Radiant Minds, and she told me there’s additional benefit when you physically write/draw your mind map, because it engages different areas of your brain. I believe that, it always works better for me that way.

But once you’re done, it would be awfully handy to have an electronic format, wouldn’t it?

Enter MindJet, a handy little tool I was introduced to today. I was able to capture all of my brainstormed thoughts, create a PDF of the document, add some notes, and share it with my colleague. Not only did it work like a charm, it looks top notch professional, too. Delicious.

Comments (2)

 By liz gaige, May 14, 2009 | Filed under Creativity, Marketing - General, Strategic Planning

2 Comments - Leave a reply

  1. Gaelen O'Connell said,

    May 15, 2009 @ 9:21 am

    Hi Liz,

    It’s Gaelen O’Connell over at Mindjet, I work in customer advocacy, social media and PR. Thanks for the wonderful words about MindManager, I’m so happy to hear it improved your brainstorming session. Feel free to contact me if you ever need anything from resources or trainings to information about our affiliate program and/or our social customer communities.

    Best,
    Gaelen

  2. Liz said,

    May 15, 2009 @ 11:01 am

    Hi Gaelen, Thanks for the follow up. My only complaint is that there’s no pared down version for me to use for cheap. I’m not a Project Manager so don’t need all the bells and whistles, I just need a simple tool to capture my ideas/thoughts. Every entrepreneur I know (and there are a lot of them) is an unofficial PM. You could capture a much larger market by having a low cost, low feature tool for the non-professional PM. I’ll continue looking for just such a solution…

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